Publishing & Education
We help forward-thinking companies simplify the complex. From securing critical infrastructure to advancing scientific breakthroughs, we translate technical depth into clear, confident design. Whether we’re crafting threat reports, product visuals, or full-scale brand systems, we bring clarity, credibility, and impact to every touchpoint.
McGraw-Hill Education
McGraw-Hill brought in The Brand Service to unify visual standards across their School division. We partnered with their team to define and document a flexible, scalable system that clarified brand use, saved time, and ensured consistency across marketing.
Services provided:
Brand audit
Art direction
Design system development
Template design
Guidelines design
Print design
Visual Brand Language and Grid System
McGraw-Hill brought us in to help define how the corporate brand could flex across their K–12 product lines. At the time, different teams were designing in silos, leading to visual inconsistency and duplicated effort. We started by building out three design directions: contemporary, structured, and playful, and applied each to a set of sample layouts. Once a clear direction was chosen, we rolled that into branded templates for brochures, flyers, and ads across two sub-brands. From there, we created a set of guidelines and InDesign templates that gave internal teams a repeatable system to follow, making it easier to build future materials while keeping everything aligned to both corporate and product-specific branding.
The Brand Service was contracted to help develop a grid system and visual design templates for brochures and flyers for our company's marketing and advertising collateral. We worked together through three rounds of design to come to a final set of templates... they helped our materials have a cohesive design and visual language, ensuring that every piece reinforces our brand identity and standards.
– Michael Kaple, Advertising Creative Lead, McGraw-Hill Education
Columbus Book Project
Celebrating art, fashion, and diversity in Columbus, this two-book series showcases local artists, businesses, initiatives, and events through bold color, rich textures, and striking photography. We collaborated with a diverse team of creatives, designers, authors, photographers, and artists to bring the vision to life.
Services provided:
Brand development
Publication design
Visual storytelling
Content strategy
From Kickstarter to Coffee Table
The Brand Service was approached during CBP’s initial crowdfunding phase to provided strategy insights. We developed the initial creative guidelines and layout strategy for the book. With the team, we created the visual style, tone, essence and design templates.
ASCD
The Brand Service elevated ASCD’s brand to reflect their commitment to empowering educators and advancing learning. We crafted a cohesive visual identity and dynamic design solutions to effectively communicate their mission of transformative professional learning and equitable educational practices.
Services provided:
Presentation design
Visual storytelling
Content strategy
Brand refinement
A Clearer Voice for Educators
We revitalized ASCD’s brand system to clearly communicate their mission across diverse platforms—while supporting their goals of accessibility, professional learning, and community-building. From digital assets to printed collateral and presentations, our design system gave ASCD the tools to communicate clearly and confidently.
Stuttering is No Joke
Just think for a minute, when was the last time you saw a person who stutters in the media that wasn’t portrayed as a stereotype such as: a mentally-ill person, a villain, or the comic relief. The Brand Service wanted to highlight and educate people on a serious issue that doesn’t receive the attention it needs. .
Services provided:
Art direction
Infographic design
Digital design
Print design
Presentation design
People Who Stutter (PWS) have been negatively portrayed in the public arena for far too long. Negative comments and misconceptions have even found their way into today’s news, entertainment and politics. We need to be reminded that stuttering isn’t funny or a cognitive issue.
The solution
The Brand Service started the #StutteringIsNoJoke campaign through a grant from Columbus College of Art & Design and the National Stuttering Association, and later presented at their National Convention in 2021. Multiple participants joined the campaign, helping it reach thousands. It showed how creative advocacy, rooted in personal experience, can start meaningful conversations, and make a difference.
As part of launching a 501(c)(3) nonprofit focused on advocating for people who stutter, The Brand Service, together with Stuttering is No Joke, have a mission to develop campaigns addressing the ongoing and harmful misrepresentation of stuttering portrayed across Hollywood and media outlets.
National Stuttering Association
The National Stuttering Association is a United States support group organization for people who stutter. Its headquarters are in New York City. The Brand Service is a close friend of NSA and we have a rich history of collaboration.
Services provided:
Art direction
Infographic design
Digital design
Print design
Presentation design
