Publishing & Education
We help forward-thinking companies simplify the complex. From securing critical infrastructure to advancing scientific breakthroughs, we translate technical depth into clear, confident design. Whether we’re crafting threat reports, product visuals, or full-scale brand systems, we bring clarity, credibility, and impact to every touchpoint.
McGraw-Hill Education
The Brand Service partnered with Dragos to strengthen their brand as the global leader in OT (Operational Technology) cybersecurity. Through a close, embedded design relationship, we led a wide range of creative projects that amplified their messaging, clarified their product offerings, and elevated their brand presence across digital and print.
Services provided:
Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design
Web Layout & Brand Refinement
Dragos needed to evolve from a growing startup into a trusted global leader in OT cybersecurity. Their website, design system, and brand language were inconsistent and under-communicated their authority and expertise.
Illustrations & Visual Assets
OT cybersecurity is dense and abstract, making it hard to communicate clearly with non-technical audiences. Dragos needed a way to bring complex ideas to life.
We created a system of custom illustrations that turned concepts like threat sharing, detection, and response into clear, metaphor-driven visuals—used across campaigns, reports, landing pages, and social content. The result: stronger differentiation in the market, better understanding of core offerings, and a reusable visual toolkit for the marketing team.
“Lorem ipsum dolar sit amet din vinno atta, ipsum dolar sit amet din vinno atta”
–Person, MGH Title
Columbus Book Project
One city, creatively captured in beautifully crafted coffee-table books that celebrate the creative electricity. The Columbus Book Project highlights art, fashion, and diversity in Columbus. The series of two books feature dozens of local artists, businesses, initiatives and events, and makes bold use of color, texture and stunning photography.
Services provided:
Presentation design
Visual storytelling
Content strategy
Brand refinement
Web Layout & Brand Refinement
The Brand Service was approached during CBP’s initial crowdfunding phase. We initially provided strategy insights and produced miscellaneous graphics for social media and the Kickstarter campaign. We reached our funding goal much faster than expected, and began collaborating with a diverse team of artists, designers, authors and photographers.
“Lorem ipsum dolar sit amet din vinno atta, ipsum dolar sit amet din vinno atta”
–Raj, PINE SD Founder
ASCD
The Brand Service elevated ASCD’s brand to reflect their commitment to empowering educators and advancing learning. We crafted a cohesive visual identity and dynamic design solutions to effectively communicate their mission of transformative professional learning and equitable educational practices.
Services provided:
Presentation design
Visual storytelling
Content strategy
Brand refinement
Redesigning Education
ASCD needed a revitalized brand system that could clearly communicate their mission across diverse platforms—while supporting their goals of accessibility, professional learning, and community-building.
Campaign Design
We developed a unified visual language, including a flexible grid system and brand guidelines to ensure consistency across all materials. From digital assets to printed collateral and presentations, our design system gave ASCD the tools to communicate clearly and confidently.
Thermofisher Scientific
Founded in 1879, CCAD is one of the oldest private, nonprofit art and design colleges in the United States and teaches undergraduate and graduate students in the midst of a thriving artistic community in Columbus, Ohio
Services provided:
Brand audit
Art direction
Digital design
Print design
Presentation design
Master of Fine Arts: New Projects guidebook
CCAD's Master of Fine Arts in Visual Arts: New Projects presents a unique and exciting curriculum that pursues creative excellence through the development of projects rather than the study of specific media. It is based on the belief that an artist’s studio practice is best learned through the completion of a defined exploration. The Brand Service was tasked with creating a small format guidebook for prospective MFA students. We focused on showing current student’s work, with examples of real-world experience gained as a student.
